About

David Letourneau

I was a writer from the get-go, inspired first by the stories I heard in songs. As a kid I wrote lyrics to tunes that would have sounded strikingly similar to Jackson Browne songs had they been put to music. Admittedly, they were awful, but the fire and ability were there.

While earning my B.A. in English some years later, I was introduced to a broader spectrum of stories, and again I wanted to do more than just appreciate them. I wanted to create them. That desire propelled me to Emerson College, where I earned an M.A. in Writing. Gradually, I found my own voice as a novelist and discovered my career path as a professional writer: creative copywriting. I had joined the fold at the intersection of Art and Commerce.

Speaking of commerce, much of my experience has been in e-commerce, as you will see in my résumé. With every new opportunity, however, my role has expanded into other areas of product promotion, including national print advertising and numerous forms of marketing collateral.

Giving birth to a story, nurturing it, watching it grow so it stands on its own and commands your attention. That’s what a strategic concept-to-completion copywriter does. That’s what I do.

Your product, your brand, has a story. I can help you tell it. Let’s talk.