Letourneau Copywriting
Creative Copywriting Services

Resume

Please resume with my résumé.

DAVID LETOURNEAU

 

EXPERIENCE

Communications Director (staff)
Apr. 15, 2019 – Mar. 20, 2020
Graphic Marking Systems, Lake Forest, IL
B2B manufacturer providing products and services for adhesive graphics production.

  • Strengthened brand identity by clarifying company mission, crafting tag lines, positioning statements, and value propositions applied across all channels.

  • Led marketing campaigns designed to grow customer engagement, increase website traffic, and spur online/phone sales. Promoted several product lines via emails, generating concepts, writing copy, and working closely with graphic designers to achieve campaign objectives.

  • Wrote and improved product descriptions to enhance sales effectiveness, revamping website pages, catalogs, and collateral to ensure multichannel cohesion.

Senior Copywriter (contract, remote)
Mar. 2017 – Jan. 2019
Scentsy, Inc., Meridian, ID
Global direct seller of fragrance products and home décor.

  • Wrote marketing campaign copy across multiple channels, crafting product descriptions, emails, website and catalog pages, brochures, video scripts, social media posts, blogs, and packaging content.

  • Created taglines and positioning for new products.

  • Wrote and edited the company’s first style guide and brand book.

Senior Copywriter (contract, onsite)
Aug. 2012 – Dec. 2015
Topco Associates, Elk Grove Village, IL
America’s largest retail food GPO (Group Purchasing Organization).

  • Strategized, concepted, and wrote multichannel B2C and B2B marketing creative for major grocery store chains and food distributors including Hy-Vee, Food City, Brookshire’s, Grocers Supply Co., Golbon, and Mitchell Grocery Corp.

  • Led the creative execution of multichannel deliverables.

  • Directed freelance copywriters and graphic designers.

  • Established the voice of brands such as Full Circle Foods, writing content for brand websites, e-newsletters, and packaging.

Contract Copywriter Sept. 2011 – Present
Letourneau Copywriting
Provider of creative copywriting services specializing in multichannel marketing, e-commerce, and product and brand positioning.
Clients include Scentsy, Topco Associates, Britton Marketing & Design Group, Shopko, Potpourri Group, Wine Enthusiast, and Dale and Thomas Popcorn.

Senior Copywriter (staff)
Jan. 2007 – Aug. 2011
Wine Enthusiast, Mount Kisco, NY
Leading multichannel retailer of wine- and spirits-related products.                                                                  

  • Strategized, concepted, and wrote promotional email campaigns.

  • Created and updated landing pages for new products and categories.

  • Wrote copy and determined marketing angles for all catalogs.

  • Produced product and brand ads printed in The New York Times, The Wall Street Journal, and Wine Enthusiast Magazine.

  • Wrote product, packaging, and radio copy.

  • Wrote website and brochure copy for Wine Enthusiast sister company, WineExpress.com.

  • Managed and mentored copywriters.

Marketing Copy Director (staff)
Jun. 2004 – Nov. 2006
Time Life* and Lillian Vernon†, White Plains, NY
*Direct marketer of books, music, video, and multimedia products.
†Multichannel retailer of household, children’s, and fashion products.

  • Supervised and created promotional email campaigns and website updates for two companies.

  • Created microsites, landing pages, banners, and pop-ups for numerous Time Life continuity campaigns.

  • Created content for the children’s-focused Lilly’s Kids microsite of LillianVernon.com.

  • Managed freelance copywriters.

  • Consulted on website design and functionality.

Copywriter (staff)
Mar. 2001 – May 2004
Coldwater Creek, Sandpoint, ID
Renown multichannel retailer of women’s apparel and home décor.                                               

  • Concepted and created weekly email campaigns successful in moving inventory and improving margins.

  • Created content for the clearance-focused Outlet @ the Creek and gift-focused Gallery at the Creek microsites of Coldwatercreek.com.

  • Wrote copy for special online promotions and website-exclusive products.

  • Worked closely with graphic designers and HTML programmers on website presentation and functionality.

Copywriter (staff)
Jun. 1995 – Feb. 2001
Christian Book Distributors, Peabody, MA
Leading multichannel retailer of Christian products.                                                                 

  • Wrote product and sales copy for 15 different catalogs (56 issues per year).

  • Performed Project Manager duties for six catalogs including CBD Kids and Christian Book Bargains: monitored copy issues throughout production process, verifying accuracy, style, and effectiveness.

  • Contributed to the success of the company website by writing effective sales and feature copy.

BUZZWORDS (things I do; spaces I’ve worked in)

E-commerce | Websites | Emails | Mobile | Catalogs | Product descriptions | Product positioning | Taglines | Print ads | Banner ads Affiliate ads | Brochures | Fliers | Posters | Video | Contests | Scripts | Social media | Newsletters | Blogs | Interviews | Press releases Retail signage | Packaging | Marketing plans | Style guides | FAQs | Direct response | B2C | B2B | Branding | SEO | Fashion | Food & Beverage | Wine & Spirits | Books & Music | Gifts | Toys & Games | Home decor | Fragrance | Business supplies | General merchandise

EDUCATION

M.A. in Writing
Emerson College
Boston, MA
1992

B.A. in English
Eastern Nazarene College
Quincy, MA
1989

PUBLICATIONS & HONORS

“Canadian Woodsman”
Published, 2011
The New Orphic Review

“Camping with the Comforter”
Honorable Mention, 2011
Glimmer Train